Free Resource
Website Growth Checklist
A concise checklist for Canadian service businesses that want a website that looks credible, earns trust, and converts more visitors into inquiries.
Foundation
- State clearly what you do and who you help above the fold.
- Use one primary call to action on the homepage and service pages.
- Make sure your navigation is simple and understandable on mobile.
- Check that every key page loads quickly and feels stable.
Trust
- Show real testimonials, logos, or proof of previous work.
- Add a clear contact method and response expectation.
- Use consistent branding, typography, and messaging across the site.
Conversion
- Make inquiry forms short, frictionless, and easy to complete.
- Add call-to-action buttons at the end of every major section.
- Explain what happens after someone reaches out.
Local SEO
- Mention your city or service area naturally in headings and copy.
- Use page titles and meta descriptions that match local intent.
- Keep business details consistent across your site and listings.